I don’t buy the spoiler avoidance excuse. She’s featured in the trailers and is the second biggest head on the official theatrical poster (neither Luke Skywalker nor Darth Vader are on the poster at all).
because in their opinion demographic testing, only boys like Star Wars and play games with money — girls aren’t interested in finance (unless it’s shopping) — and boys don’t play with girl dolls “action figures”
go visit a toy store, and gaze upon the gender-specific aisles
A Pun Involving Travel 
Most of the “where’s Rey?” problems seem to stem from game/toy makers desperately trying to avoid spoilers.
Still, the outcome is pretty crappy. Hopefully the market gets flooded with Rey goodies asap.
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I don’t buy the spoiler avoidance excuse. She’s featured in the trailers and is the second biggest head on the official theatrical poster (neither Luke Skywalker nor Darth Vader are on the poster at all).
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I should say “claiming to be avoiding spoilers”. It’s a pretty shitty outcome in any case.
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[Literal facepalm]
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because in their
opiniondemographic testing, only boys like Star Wars and play games with money — girls aren’t interested in finance (unless it’s shopping) — and boys don’t play with girldolls“action figures”go visit a toy store, and gaze upon the gender-specific aisles
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